{"id":1129,"date":"2026-02-24T13:22:43","date_gmt":"2026-02-24T16:22:43","guid":{"rendered":"https:\/\/solbonaerense.com.ar\/?p=1129"},"modified":"2026-02-25T13:02:18","modified_gmt":"2026-02-25T16:02:18","slug":"quilmes-reduce-casi-a-la-mitad-su-planta-de-zarate-por-la-caida-del-consumo","status":"publish","type":"post","link":"https:\/\/solbonaerense.com.ar\/index.php\/2026\/02\/24\/quilmes-reduce-casi-a-la-mitad-su-planta-de-zarate-por-la-caida-del-consumo\/","title":{"rendered":"Quilmes reduce casi a la mitad su planta de Z\u00e1rate por la ca\u00edda del consumo"},"content":{"rendered":"\n<p><em>La empresa activ\u00f3 retiros voluntarios y ajusta su producci\u00f3n ante un desplome de ventas y mayor ingreso de importaciones.<\/em><\/p>\n\n\n\n<p>La Cervecer\u00eda y Malter\u00eda Quilmes inform\u00f3 un plan de reducci\u00f3n de personal en su planta industrial de Z\u00e1rate (Provincia de Buenos Aires), donde produce la cerveza Corona, en respuesta a la ca\u00edda persistente del consumo interno y la fuerte competencia de productos importados.<\/p>\n\n\n\n<p>La f\u00e1brica, inaugurada en 2020 con una inversi\u00f3n de unos $5.000 millones y una dotaci\u00f3n inicial de 260 trabajadores, atraviesa una reestructuraci\u00f3n que llevar\u00e1 la cantidad de empleados a aproximadamente 80, frente a los cerca de 140 con los que contaba hasta ahora. El ajuste se realiza mediante un esquema de retiros voluntarios acordado con el gremio cervecero.<\/p>\n\n\n\n<p>Fuentes gremiales consultadas por medios locales se\u00f1alaron que la medida responde a una ca\u00edda de ventas que rond\u00f3 el 45 % en 2025 y a un crecimiento de las importaciones de cerveza superior al 290 % en el primer trimestre del a\u00f1o pasado, seg\u00fan datos oficiales. En la planta tambi\u00e9n se reducir\u00e1 la operaci\u00f3n a un solo turno, centrado en el envasado en botellas de vidrio no retornables.<\/p>\n\n\n\n<p>Desde el sindicato advirtieron que el plan de retiros voluntarios se activ\u00f3 ante la posibilidad de una paralizaci\u00f3n total de la producci\u00f3n, y destacaron el impacto de la retracci\u00f3n del mercado sobre la industria cervecera local. La reducci\u00f3n de personal afecta directamente a la econom\u00eda laboral de Z\u00e1rate y se inserta en un contexto m\u00e1s amplio de ajuste industrial en sectores golpeados por la ca\u00edda del consumo masivo y la apertura comercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa activ\u00f3 retiros voluntarios y ajusta su producci\u00f3n ante un desplome de ventas y mayor ingreso de importaciones. La Cervecer\u00eda y Malter\u00eda Quilmes inform\u00f3 un plan de reducci\u00f3n de personal en su planta industrial de Z\u00e1rate (Provincia de Buenos Aires), donde produce la cerveza Corona, en respuesta a la ca\u00edda persistente del consumo interno [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,4],"tags":[],"coauthors":[11],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacada-portada","category-economia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quilmes reduce casi a la mitad su planta de Z\u00e1rate por la ca\u00edda del consumo - sol boanerense<\/title>\n<meta name=\"description\" content=\"La empresa activ\u00f3 retiros 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